Four Awesome Benefits of Strategic Branding // You & Your Brand
Is a brand identity just a logo? Absolutely not!
A brand identity is a first impression. It’s how your brand is able to express its mission, purpose, vision, clients, style... before you even say a word yourself.
A truly successful brand identity is SO much more than just a pretty logo.
A successful brand identity is a strategic one. And to have strategic branding, you need a logo and brand identity that is grown from purpose, developed with authenticity, and researched thoughtfully.
As a designer and brand specialist, my goal is to provide my clients with an effective brand identity that does more for them than just “look good”.
Here are some awesome benefits to having great strategic branding to back up your business!
Successful brands make a really good first impression; one look at your brand and clients should have a good understanding of who you are and what you’re all about.
First impressions are important.
Your visual identity is the very first thing your clients and customers will see!
So it’s important that it effectively and beautifully represents you and your business.
There’s that saying: “don’t judge a book by its cover”, but everyone does it all the time. How someone decides to present themself is important; it’s often significant to who they are and indicative of what they want the world to perceive about them.
And the same goes for business! A cohesive and professional brand identity can separate you from your competition, attract a certain kind of client, and represent your company’s unique style and purpose.
So like I said, first impressions are very important. Especially for businesses.
Professional and consistent branding builds trust, promotes credibility, and adds perceived value.
People are drawn to companies and brands that have a distinct voice; that know who they are and what they want, and who consistently and cohesively present that identity to the public.
When you value your brand, and invest money and time into it, people will perceive that value as well. “Fake it til you make it” is actually not a bad strategy when it comes to the perception of your brand. Yes, people value authenticity, but if they are presented with something that appears professional and successful, they’ll often believe it is, and that’s how you can initially attract clients. From then on it’s up to you to prove to them why your product or service is valuable, and to close the deal.
A strong brand identity increases brand recognition and is a marketing tool in and of itself.
A truly successful brand identity is so much more than just a pretty logo. What you should want from your brand identity is a meaningful visual identity, but also an effective marketing and promotional tool.
Defining your ideal client, as well as your ideal client indicators, is a great way to be able to recognize those clients you really want to work with and cater to. If you do this essential research before you create your visual brand, you and your designer can cater your aesthetic and style to appeal to that target market. Referencing your background research - such as ideal client indicators and target market parameters - throughout the design process is an incredible strategic tool. The idea here is, your logo and overall visual identity should draw in your client before you even have to say a word.
Strategic branding should showcase the brand’s unique voice and personality; authenticity will not only attract the right client, but will foster strong brand loyalty.
You are such a big part of your brand! So it would make sense then that your interests and style preferences would naturally be infused into your brand!
That cliche phrase “just be yourself” is very applicable to many brands and the faces behind them! Being genuine and having an authentic voice will attract the right kind of customer to you.
Determining who you are and what values are important to you can help you not only clarify what you’re really about, but also help you discover your true and authentic voice. And by doing that, you’ll be able to attract the right kind of client who also shares those values, and appreciates your unique perspective or product.
Here are a couple images made just for Pinterest!
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